Our Story

Active Feet was the first store of its kind, opened in November 2002 by an independent group including Podiatrists with many years experience practising specifically in Sports Medicine.

Up until then, there was a disconnect between the footwear industry for athletic shoes and the biomechanical requirements of the regular runner and walker.  With a huge array of shoe brands, models, and marketing to match, the result can be confusion and contradiction for the consumer.  Through the Sports Medicine practices we saw many patients who had paid significant money for a shoe that just was not right for their biomechanical function & activity requirements.  

Our goal with active feet was to provide the link between the shoes that are available on the market and what actually suits your biomechanics, foot posture and function.  Using the available & extensive clinical Podiatric experience in Sports Medicine and our passion for all running, walking and sporting activities.

Since active feet began, we have seen a steady array of speciality running stores follow, which we welcome, since it all aims to lift the bar for a better customer result.  We firmly believe, however, that our combination of Podiatric expertise from weekend sport through to elite sport, our shoe research team, our continuing education program for graduate Podiatrists, our input at the training Universities, and our running credentials set us apart.  We were the first store of our kind in Australia and it will always be our passion to provide the very best scientifically based shoe prescription available to our customers.

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